Interesting use of the gaze of the people within the ad and how the man in the chair is hidden from view yet can be seen in his reflection. I would like to look further into this piece and evaluate it properly.
Similar use of looking onto a scene, we are spectators, makes us want to help and stop what is about to happen. Interesting to see how the meaning can be changed so quickly when put in a different context to one above.
I thought this was a really interesting and different way to campaign about abuse, instead of showing the woman who has been abused showing the man, but his gaze turned away from the camera implies that he is embarassed and guilty. If we were guilty of this we would easily but ourself in his shoes.
Two similar ads using beautiful actresses, stars of the screen. The use of the reflected image through the use of mirror is very important here... suggesting vanity, women watching themself being watched.
The use of focus within this image is very important, we look directly at the woman and ignore the other people. If this image was in focus i still think our eyes would be drawn to the naked woman.
http://www.aber.ac.uk/media/Documents/gaze/gaze.html
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