I have looked back over my lecture and seminar notes and i feel that the the subject i enjoyed the most was 'The Gaze'. I found this the most interesting and engaging it is something i would like to explore further. I would like to look at the use of women in advertising and ad campaigns, to see how they are used to sell, promote products aswell as promoting campaigns and the similarities and differences in the techniques used to do this. I want to explore how the gaze is used in modern advertising and also show how strong the male gaze still is. Looking at the subject matter i think popular culture would also link nicely with this.
I have a few books out on loan over the christmas break and some reserved for when i get back, these are:
-Sexuality the Female Gaze and the Arts. Dotterer, Ronald (ed.) & Bowers, Susan (ed.) (1992)
-Wunderkamma: the female gaze objectified. Schwab, Linda & Gaffney, Sheila, 1994.
-The Female Gaze- Women as viewers of popular culture. Gamman, Lorraine & Marsham, Margaret, 1994.
-Feminism, Femininity and Popular Culture. Joanne Hallows
-Advertising: new techniques for visual seduction. Stoklossa, Uwe & Rempen, Thomas (ed.) (2010)
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